Case Study: Airbell Pro

Overview

AirBell approached me to create engaging user-generated content (UGC) for their latest innovation — the AirBell Pro. This smart bike bell, equipped with built-in Apple Find My technology, gives cyclists peace of mind by allowing them to discreetly track their bikes without the need for a separate AirTag.

The campaign’s goal was to raise awareness among urban cyclists, tech enthusiasts, and lifestyle audiences, showcasing the AirBell Pro’s discreet design, ease of use, and real-world benefits in an authentic way.

Campaign Details

Tech-Forward Product Demo: A hands-on product video demonstrated how simple it is to install the AirBell Pro and connect it to the Apple Find My app. The aim was to show that anyone — even non-tech-savvy users — could set it up in minutes and enjoy instant protection.

Challenges & Objectives

The main objective was to introduce the AirBell Pro to both cycling-focused and lifestyle audiences in a way that felt relatable, accessible, and visually appealing.

A key challenge was clearly communicating the technology (Apple Find My integration) while keeping the content not overly technical. The creative direction balanced practical product demonstration with aspirational outdoor imagery to appeal to both tech lovers and urban commuters.

Results

While final campaign metrics are still being gathered, feedback from AirBell has been extremely positive. The brand praised the approach of the video and noted that the content successfully captured both the product’s technical benefits and lifestyle appeal. It has been used across AirBell’s social media channels and as part of their paid advertising strategy, generating strong engagement and positive audience sentiment.

This successful collaboration has sparked discussions for future projects, with AirBell expressing a clear interest in working together again.