UGC WITH PURPOSE

UGC WITH PURPOSE

Bringing your brand to life through authentic storytelling that drives impact, builds trust, and sparks connection.

Case Study: Airbell Pro

Overview

AirBell approached me to create engaging user-generated content (UGC) for their latest innovation — the AirBell Pro. This smart bike bell, equipped with built-in Apple Find My technology, gives cyclists peace of mind by allowing them to discreetly track their bikes without the need for a separate AirTag.


The campaign’s goal was to raise awareness among urban cyclists, tech enthusiasts, and lifestyle audiences, showcasing the AirBell Pro’s discreet design, ease of use, and real-world benefits in an authentic way.

Campaign Details

Tech-Forward Product Demo: A hands-on product video demonstrated how simple it is to install the AirBell Pro and connect it to the Apple Find My app. The aim was to show that anyone — even non-tech-savvy users — could set it up in minutes and enjoy instant protection.

Challenges & Objectives

The main objective was to introduce the AirBell Pro to both cycling-focused and lifestyle audiences in a way that felt relatable, accessible, and visually appealing.

A key challenge was clearly communicating the technology (Apple Find My integration) while keeping the content not overly technical. The creative direction balanced practical product demonstration with aspirational outdoor imagery to appeal to both tech lovers and urban commuters.

Results

While final campaign metrics are still being gathered, feedback from AirBell has been extremely positive. The brand praised the approach of the video and noted that the content successfully captured both the product’s technical benefits and lifestyle appeal. It has been used across AirBell’s social media channels and as part of their paid advertising strategy, generating strong engagement and positive audience sentiment.

This successful collaboration has sparked discussions for future projects, with AirBell expressing a clear interest in working together again.

Airbell Pro

Paid UGC

Enroush
Niche: Cosmetic
Forest & Shore
Niche: Cosmetic
Fussy
Niche: Cosmetic
Zeesack
Niche: Lifestyle Accessories
🇩🇪 BH
Niche: Cosmetics
🇩🇪 NestKraft
Niche: Health
Airbell Pro
Niche: Tech Accessories

Organic UGC

Pilea Tutorial
Niche: Plants
BABIKYU
Niche: Restaurant
Solar Bar
Niche: Bar
DoktorABC
Niche: Health Service
Personal Planner
Niche: Lifestyle
Noumi Lounge
Niche: Restaurant

Testimonials and Results

My UGC Price List

Video Pricing

  • For 15 seconds: 50 €

  • For 30 seconds: 75 €

  • For 60 seconds: 100 €

  • For 90 seconds: 130 €

  • For 120 seconds: 150 €

    All packages include organic usage. For paid advertising, usage rights can be added at +25% of the video price per month.

Packages

  • 3 Videos (30s each, 2 Hooks) – €300

  • 5 Videos (15–60s each, incl. Raw Footage) – €450

  • 10 Videos (incl. 1 Revision) – €850

    All packages include organic usage. For paid advertising, usage rights can be added at +25% of the video price per month.

Add-ons

  • Extra Hook (for A/B testing) – €20

  • Raw Footage – €30

  • 24h Express Delivery – €50

  • Thumbnail – €10

  • Vertical & Horizontal Version – €15

About Me

Hey there, I’m Betty! It’s nice to meet you!

I’ve spent years exploring my love for travel, creativity, and personal growth, living in different parts of the world and experiencing new cultures. I’ve been living in Berlin, Germany for the last 15 years, but my curiosity has taken me to 37+ countries, shaping the way I see the world and the stories I tell. I speak four languages fluently and also have a passion for shuffle dance.

With a strong background in marketing, I create high-quality UGC that drives engagement and builds brand trust. My content feels natural to viewers while aligning with your goals, from scroll-stopping videos to impactful product shots and reviews that turn viewers into customers.

Let’s bring your ideas to life and turn your brand into a story worth sharing!

Ready to elevate your content? Book a FREE call with me below!

Book a Free call here!